Develop data-driven rigorous solutions to commonly faced marketing problems.
With increasing recognition of the role of analytics in our economy, the demand for skilled data-analytics professionals is set to grow quickly.
This course aims to provide participants with the basic skills needed to analyse data for better marketing decisions:
- Overview of marketing problems frequently faced by Asian managers
- Discussion on the kinds of data currently available to solve those problems
- Focus on the methodologies and skills needed for analysing data
- Teacher: Vishal Narayan