Develop data-driven rigorous solutions to commonly faced marketing problems.

With increasing recognition of the role of analytics in our economy, the demand for skilled data-analytics professionals is set to grow quickly.

This course aims to provide participants with the basic skills needed to analyse data for better marketing decisions:

  • Overview of marketing problems frequently faced by Asian managers
  • Discussion on the kinds of data currently available to solve those problems
  • Focus on the methodologies and skills needed for analysing data