Digital Marketing: Optimising Digital ROI



      
Digital Marketing: Optimising Digital ROI (BIZ-DMODR)

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SSG Course Code: CRS-N-0051242/TGS-2020507492

In view of the current Covid-19 situation, the upcoming course run may be held online

Digital Marketing Analytics at your Fingertips

As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.

This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries. 

TOPIC COVERAGE

Topics covered include the following:

  • Online Marketing Metrics (CTR, CPM, Conversion etc.)
  • Regression Analytics
  • Digital Experiments
  • Estimating Returns on Investment (ROI)
  • Attribution Models
  • Allocation of Marketing Resources across Social Media

 
   

Course Fees

SGD 1,016.50

(SGD 114.95 after MAX Funding)

 
   

Duration

24 Jan 22

9am - 5.30pm

 
   

Venue

NUS Business

School

 
   

Level

Intermediate

 


   

Advisor: Clare Ong (Ms)
Contact: +65 6601 7823
Email: clare.ong@nus.edu.sg

 

APPLICATION PROCEDURE AND DEADLINE

  • Participants are strongly advised to apply at least 2 weeks in advance.

WHO SHOULD ATTEND

All individuals who are required to make marketing decisions, and have access to data, including:

  • Marketing managers;
  • Advertising professionals;
  • Consultants
  • Business owners
  • Data analysts
  • Managers in non-marketing functions who wish to grow into marketing roles.

PRE-REQUISITES

This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.

COURSE FEES AND FUNDINGS

 Self-Sponsored

Company-Sponsored

SME (ETSS Scheme) 

Company-Sponsored

Non-SME 

Course Fees $1,016.50 $1,016.50 $1,016.50
Singapore Citizens & PRs aged 21 years and above $304.95 $114.95 $304.95
Singapore Citizens aged 40 years and above (MCES Scheme) $114.95 $114.95 $114.95

The above prices are quoted in Singapore dollars (SGD), inclusive of 7% GST.