Digital Marketing: Optimising Digital ROI
SSG Course Code: CRS-N-0051242/TGS-2020507492
In view of the current Covid-19 situation, the upcoming course run may be held online.
Digital Marketing Analytics at your Fingertips
As businesses around the world digitalise, professionals at all career stages need to learn, and be updated with the latest innovative tools and techniques in digital marketing.
This course aims to provide participants with the analytical and quantitative tools required to make profit-maximizing digital marketing decisions across a variety of industries.
Topics covered include the following:
- Online Marketing Metrics (CTR, CPM, Conversion etc.)
- Regression Analytics
- Digital Experiments
- Estimating Returns on Investment (ROI)
- Attribution Models
- Allocation of Marketing Resources across Social Media
APPLICATION PROCEDURE AND DEADLINE
- Participants are strongly advised to apply at least 2 weeks in advance.
WHO SHOULD ATTEND
All individuals who are required to make marketing decisions, and have access to data, including:
- Marketing managers;
- Advertising professionals;
- Business owners
- Data analysts
- Managers in non-marketing functions who wish to grow into marketing roles.
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.
COURSE FEES AND FUNDINGS
SME (ETSS Scheme)
|Singapore Citizens & PRs aged 21 years and above||$304.95||$114.95||$304.95|
|Singapore Citizens aged 40 years and above (MCES Scheme)||$114.95||$114.95||$114.95|
The above prices are quoted in Singapore dollars (SGD), inclusive of 7% GST.