Digital Marketing: Online Display Ads



      
Digital Marketing: Online Display Ads (BIZ-DMODA)

       APPLY NOW





SSG Course Code: CRS-N-0051240/TGS-2020503352


Depending on the prevailing Covid-19 environment, classes may be conducted online.

Maximising Online Display Ads

Digital media, websites, social platforms such as Facebook and Instagram, mobile phone games, are visited by billions of people every day. These platforms are now monetizing their ‘stickiness’ to earn advertising dollars through display banners, sponsored videos and more.

Through gathering and analysing consumer data, savvy businesses can learn to optimize their display advertising budgets to reach specific target markets on these platforms.

TOPIC COVERAGE

Topics covered include the following:

  • Online Display Ads Marketing Campaigns
  • Rise of Native Advertising
  • Contextual Targeting
  • Re-targeting
  • Creating Ads Campaigns
  • Ad Buying Mechanisms
  • Programmatic Advertising
  • Ad Networks and Exchanges
  • Privacy Issues in Display Ads
  • Estimating Return on Investments (ROI) on Display Ad Campaigns


   

Course Fees

SGD 1,016.50

(SGD 114.95 after MAX Funding)

 
   

Duration

19 Nov 21

9am - 5.30pm

 
   

Venue

NUS Business

School

 
   

Level

Intermediate

 


   

Advisor: Clare Ong (Ms)
Contact: +65 6601 7823
Email: clare.ong@nus.edu.sg

 

APPLICATION PROCEDURE AND DEADLINE

  • Participants are strongly advised to apply at least 2 weeks in advance.

WHO SHOULD ATTEND

All individuals who are required to make marketing decisions, and have access to data, including:

  • Marketing managers;
  • Advertising professionals;
  • Consultants
  • Business owners
  • Data analysts
  • Managers in non-marketing functions who wish to grow into marketing roles.

PRE-REQUISITES

None

FACULTY 

ANG EU GENE

Consultant/Trainer

COURSE FEES AND FUNDINGS

 Self-Sponsored

Company-Sponsored

SME (ETSS Scheme) 

Company-Sponsored

Non-SME 

Course Fees $1,016.50 $1,016.50 $1,016.50
Singapore Citizens & PRs aged 21 years and above $304.95 $114.95 $304.95
Singapore Citizens aged 40 years and above (MCES Scheme) $114.95 $114.95 $114.95

The above prices are quoted in Singapore dollars (SGD), inclusive of 7% GST.