Digital Marketing Workshop

       APPLY NOW





SSG Course Code: CRS-N-0046932


Become effective in preparing, developing and executing digital marketing strategies.

The internet has transformed the way brands engage with consumers. To succeed in the new media environment, you have to be able to appreciate and adapt to the new rules and perspectives.

The course aims to provide you with:

  • A clear understanding of the building blocks that constitute digital marketing
  • The tools, techniques and knowledge to develop cohesive market strategies

TOPIC COVERAGE

  • Embrace the tools and techniques required to succeed in the new media environment
  • Learn to develop and execute digital marketing plans, including aspects such as website building and optimisation, development of content scheme, use of social media, search advertising, nurturing leads, tracking, monitoring and converting
  • Learn the fundamentals and vital concepts of advertising and communication. Gain a sense of how advertising works, and what mechanisms work best for different marketing objectives
  • Learn how to assess and evaluate the performance of digital marketing campaigns through behavioural and attitudinal engagement metrics and measures, and make use of a broad spectrum of digital and consumer analytic tools and techniques
  • Gain an understanding of how analytic techniques and research processes are being refined and re-engineered, in the multi-media environment of marketing and advertising




 
   

Course Fees

SGD 2,140

(SGD 142 after MAX Funding)

 
   

Date

25 - 26 Jul

9am - 6pm

 
   

Venue

NUS Business

School

 
   

Level

Intermediate

 


   

Advisor: Clare Ong (Ms)
Contact: +65 6601 7823
Email: clare.ong@nus.edu.sg

 

APPLICATION PROCEDURE AND DEADLINE

  • Participants are strongly advised to apply at least 2 weeks in advance.

WHO SHOULD ATTEND

All individuals who are required to make marketing decisions, and have access to data, including:

  • Marketing managers;
  • Advertising professionals;
  • Consumer banking professionals;
  • Entrepreneurs;
  • Consultants;
  • Retailing professionals;
  • Analytics professionals; and
  • Managers in non-marketing functions who wish to grow into marketing roles.


PRE-REQUISITES

None


FACULTY 


ASHOK CHARAN

Associate Professor, Marketing







COURSE FEES AND FUNDINGS

  Self-Sponsored

Company-Sponsored

SME (ETSS Scheme) 

Company-Sponsored

Non-SME 

Course Fees $2,140.00 $2,140.00 $2,140.00
Singapore Citizens & PRs aged 21 years and above $642.00 $242.00 $642.00
Singapore Citizens aged 40 years and above (MCES Scheme) $242.00 $242.00 $242.00
Singapore Citizens aged 35 years and above who are not
earning more than $2,000 per month (WTS Scheme)
$142.00 $142.00 $142.00
The above prices are quoted in Singapore dollars (SGD), inclusive of 7% GST.


TESTIMONIALS

"This course is very useful for anyone who wishes to do online business as it provides us with fundamentals and information on the platforms/ services out there that we can make good use of."

"A great course on the foundation of digital marketing! Key critical topics are well covered. Highly recommended if you want to learn from an experienced lecturer."