Digital Marketing Workshop
Marketing
Upcoming Courses
SGD 2,180
(SGD 254 after MAX Funding)
21 Oct - 22 Oct 2024
9:00 am - 6:00 pm
NUS Business School
Intermediate
Overview
Become effective in preparing, developing and executing digital marketing strategies.
The internet has transformed the way brands engage with consumers. To succeed in the new media environment, you have to be able to appreciate and adapt to the new rules and perspectives.
The course aims to provide you with:
- A clear understanding of the building blocks that constitute digital marketing
- The tools, techniques and knowledge to develop cohesive market strategies
Note: Courses that are scheduled to take place from 1 October 2024 onwards will open for registration in mid-August on our brand-new application portal. Please register your interest here to be notified once these courses are ready to accept your application.
Topic Coverage
- The new media environment emphasising the new rules and perspectives, and how marketers must adapt to the new marketing landscape.
- The dos and don’ts of digital marketing. Through a case study, participants learn the strengths and limitations of social campaigns, and grasp the complexity of managing a brand public relations crisis.
- Digital Marketing tools and techniques to succeed in the digital age. The necessity to chalk out multi-media strategies to get discovered in cyberspace, and serve useful and interesting information.
- Overview of social media, highlighting the core differences between the networks and the best marketing practices to adopt for each of the platforms.
- Search Engine Optimization processes for on-page and off-page optimization, with the aim to impart an understanding of how to increase inbound traffic and channel it down the digital marketing funnel.
- Demonstration of the tools and functionality of Google Search Console to monitor and improve site search performance.
- Web Analytics to monitor the health of a website vis-à-vis metrics, KPIs and benchmarks, improve its effectiveness in drawing traffic and converting users, and assess the digital marketing mix.
- Hands-on experience with the Google Analytics platform to monitor, evaluate and enhance business performance.
- Search advertising to attract search traffic. The Google auction, keyword strategies, and practices to improve the effectiveness of search advertising.
- Demonstration of how to use Google Ads to research keywords, forecast campaign performance, and to create, launch and monitor search campaigns.
Who Should Attend
All individuals who are required to make marketing decisions, and have access to data, including: Marketing executives; Advertising professionals; Consumer banking professionals; Entrepreneurs; Consultants; Retailing professionals; Analytics professionals; and Managers in non-marketing functions who wish to grow into marketing roles.
Application Procedure & Deadline
Participants are strongly advised to apply at least 2 weeks in advance.
Pre-Requisites
None
Fees & Funding
| Self-Sponsored | SME (ETSS Scheme) Company-Sponsored |
Non-SME Company-Sponsored |
|
| Course Fees | S$2,180.00 | S$2,180.00 | S$2,180.00 |
| Singapore Citizens & PRs aged 21 years and above | S$654.00 | S$254.00 | S$654.00 |
| Singapore Citizens aged 40 years and above (MCES Scheme) | S$254.00 | S$254.00 | S$254.00 |
The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST. GST shall apply at prevailing rates.
*The applicable funding is for Singaporeans and Singapore PRs. It is subject to change and in accordance with SSG funding guidelines as of course commencement.
^ This course could be eligible for SkillsFuture Enterprise Credit(SFEC) – Workforce Transformation. Click here for more information.
Faculty
ANG, Eu Gene
Faculty MarketingNews & Media
Generative AI
Ang Eu Gene shares details on how generative AI has transformed the marketing landscape in the Digital Marketing Workshop course.
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