Digital Marketing: Online Display Ads
Marketing
Upcoming Courses
SGD 1,035.50
(SGD 120.65 after MAX Funding)
23 Aug 2024
9:00 am - 5:45 pm
NUS Business School
Intermediate
Overview
Maximising Online Display Ads
Digital media, websites, social platforms such as Facebook and Instagram, mobile phone games, are visited by billions of people every day. These platforms are now monetizing their ‘stickiness’ to earn advertising dollars through display banners, sponsored videos and more.
Through gathering and analysing consumer data, savvy businesses can learn to optimize their display advertising budgets to reach specific target markets on these platforms.
Topic Coverage
Topics covered include the following:
- Online Display Ads Marketing Campaigns
- Rise of Native Advertising
- Contextual Targeting
- Re-targeting
- Creating Ads Campaigns
- Ad Buying Mechanisms
- Programmatic Advertising
- Ad Networks and Exchanges
- Privacy Issues in Display Ads
- Estimating Return on Investments (ROI) on Display Ad Campaigns
Who Should Attend
All individuals who are required to make marketing decisions, and have access to data, including: Marketing managers; Advertising professionals; Consultants; Business owners; Data analysts; Managers in non-marketing functions who wish to grow into marketing roles.
Application Procedure & Deadline
Participants are strongly advised to apply at least 2 weeks in advance.
Pre-Requisites
This course assumes a basic level of comfort with Microsoft Excel. Participants should be able to import data, sort it, and perform simple functions such as addition, multiplication, division, and creating tables. Participants will be required to bring laptops to class, and to analyze data in class using Excel. All analysis in this course will be done using Excel.
Fees & Funding
| Self-Sponsored | SME (ETSS Scheme) Company-Sponsored |
Non-SME Company-Sponsored |
|
| Course Fees | S$1,035.50 | S$1,035.50 | S$1,035.50 |
| Singapore Citizens & PRs aged 21 years and above | S$310.65 | S$120.65 | S$310.65 |
| Singapore Citizens aged 40 years and above (MCES Scheme) | S$120.65 | S$120.65 | S$120.65 |
The above prices are quoted in Singapore dollars (SGD), inclusive of 9% GST. GST shall apply at prevailing rates.
*The applicable funding is for Singaporeans and Singapore PRs. It is subject to change and in accordance with SSG funding guidelines as of course commencement.
^ This course could be eligible for SkillsFuture Enterprise Credit(SFEC) – Workforce Transformation. Click here for more information.
Faculty
ANG, Eu Gene
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